Many Chinese citizens travel home for the celebration to visit their family and friends and spend time with one another. When it comes to content, concepts such as happiness, family, togetherness, and travel are ideal for marketing campaigns and the design of landing pages, mailings, video clips or visuals. On the start page of its online store, the American big box department store Target showcases products that honor the Chinese Lunar New Year, including accessories one needs to celebrate: decorations, kitchenware, and (party) supplies. In its online shop, Hugo Boss is inspired by the Chinese New Year and offers fashion products such as shirts, baseball caps, boxer briefs, socks, and sneakers featuring tiger stripes or tiger print design. These components provide great ideas for possible designs. According to Chinese superstition, each zodiac animal has its own attributes linked to lucky and unlucky aspects in terms of colors, numbers, elements, or flowers. Content & designįortunately, there are plenty of CNY-inspired design options for marketing campaigns.Įach year in the repeating Chinese zodiac cycle of 12 years is represented by a zodiac animal. How do retailers and brands use CNY as a sales and marketing event? We took a closer look. Chinese people living outside of their country or fans of Chinese culture are also delighted about products that are a symbol of good health, luck, and prosperity for the new year. Many Chinese bring gifts and red envelopes for their loved ones or reward themselves for the past year. The Chinese New Year, also known as Spring Festival or Lunar Year is a time to celebrate with family.
Revenue growth is a sure thing during this time. That’s because food delivery services and catering play a big role during the festivities. In 2021, China’s online sales exceeded 122 billion yuan (or 19.3 billion US dollars), with the combined sales of retail and catering enterprises hitting 821 billion yuan (about 127.5 billion U.S. The Chinese New Year (officially begins on February 1st, 2022) also gives brands and retailers a perfect opportunity to increase sales. According to the State Council Information Office of China, sales online transaction value on Singles’ Day 2021 reached 965 billion yuan (approximately 152.5 billion U.S. The Chinese Singles’ Day on November 11 keeps breaking sales records. The Chinese New Year (CNY) features a shopping festival that is a boom time for marketers and companies. Many brands and retailers take advantage of these opportunities to drive sales with tailored marketing and product campaigns. Tapping into the market potential of China’s most important holidayīy Julia Pott (exclusively for EuroShop.mag)Ĭonsumers love shopping festivals and events, and the sales reflect this enthusiasm.
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